top of page
Dr. Atar Herziger is an environmental psychologist whose research focuses on sustainable consumer behavior. She examines the psycho-social and contextual factors that motivate, hinder, and bias consumers’ judgments and behaviors as they relate to sustainability. Her work examines a variety of behaviors, ranging from minimalism, through sustainable diets and second-hand consumption, to electric vehicle adoption. Her projects often employ an experimental or quasi-experimental approach and are conducted in both lab and field settings.
Dr. Herziger’s research has been published in Nature Climate Change, Journal of Environmental Psychology, Journal of the Association for Consumer Research, Journal of Public Policy and Marketing, and Ecological Economics, among other journals.
bottom of page